AI Insights · Timothy · July 2025
Top 5 Social Apps Performance in Netherlands Q2 2025
Discover the download, revenue, and user trends of the top 5 social apps in the Netherlands during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the performance of the top social apps in the Netherlands showed notable trends across downloads, revenue, and active users. Here’s a closer look at how these apps fared on the unified platform.
TikTok - Videos, Shop & LIVE experienced a fluctuating revenue trend, peaking at approximately $790K in late May. Weekly downloads varied, reaching a high of around 38K in early June. Active users remained strong, maintaining over 3.1M throughout the quarter, with slight increases observed in May.
Facebook saw consistent weekly revenue around $12K, with a noticeable rise to $13K in the final week of June. Downloads demonstrated a significant increase towards the end of the quarter, reaching approximately 35K. Active users hovered around 4.6M, showing minor fluctuations.
Instagram had a steady revenue trend, climbing to around $30K by late June. Downloads peaked at approximately 28K in the same period. The app maintained a stable active user base, averaging around 3.7M.
Threads maintained a strong download presence with numbers consistently above 30K, peaking at 38K in late June. Active users showed a downward trend, starting from 1.3M and slightly decreasing throughout the quarter.
Likee - Short Video Community had a modest revenue, peaking at $1.2K in April. Downloads remained relatively constant, with a peak of 4.5K in early June. Active users showed a declining trend, starting at 8.6K and ending below 6.7K.
These insights, derived from Sensor Tower's comprehensive data, highlight the dynamic landscape of social media app usage in the Netherlands. For more detailed analytics, visit Sensor Tower.
